1-week summer school

Inflatable Bodies

Store Rotterdam
July 2022

1 semester university course

Inhabitable Reliefs Innsbruck
Dec 2020 - April 2021


Virtual Fruits is an educational initiative run by Paula Strunden and Alex Anderson since 2018. 

Together with students and immersive enthusiasts from all age groups, we create tactile mixed-reality environments and explore new forms of sensorial design.

In our workshops we mix cutting edge technologies with analogue drawing and DIY making tools. The participants outputs range from 360 stop-motion films to location-based VR installations to 3D printed virtual sketches and hand-crafted mixed-reality sculptures. 
As Associates of Store Alex and Paula deliver one-day VR/AR and MR workshops in London and abroad, teach summer schools, after-school-clubs, university courses and collaborate on bespoke projects with individuals and cultural institutions.

For further information and to work with us, please get in touch via:

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Alex Anderson
BArch, MArch (Dist), ARB/RIBA Part II

Alex comes from the Caribbean and studied in Edinburgh before graduating from the Bartlett School of Architecture, UCL.

Alex has previously worked at Peter Barber Architects where she developed an interest in social housing and community engagement. Working at the interface of Architecture, craft and design of materials, Alex likes mixing a variety of digital and analogue technologies; her work tries to reconcile the virtual and the physical world in order to explore the potential of Virtual and Augmented Reality in educational space.
Paula Strunden
BArch, MArch (Dist), ARB/RIBA Part II

Paula is an architectural designer and PhD reseracher currently based between Amsterdam and Vienna.

Paula studied at the Academy of Fine Arts in Vienna and ENSAPM Paris before graduating from the Bartlett School of Architecture, UCL. With experience working for Archithese, Raumlabor and Herzog & de Meuron, her interdisciplinary body of work explores the imaginary spatial potential within virtual, augmented and mixed reality environments.

Paula’s XR installations have been exhibited at the Royal Academy of Arts, Estonian Museum of Architecture, Eye Filmmuseum Amsterdam and MU Hybrid Art House Eindhoven.


Thanks to all the wonderful workshop participants, students, organisers and collaborators we had the chance to work with, as well as the talented creative practicioners we have been teaching alongside including Jack Clay, Kuba Jekiel, Tessa Geuze, Silvan Gottschal, Kirsty McMullen, Thomas Parker, Sofia Strunden, Fabian Strunden, Marie Walker-Smith, Kevin Smeeing and Joasie Zabielska.